HEALTHCARE MARKETING 101 • 03/02/2010
Targeted marketing yields better results. Identifying the market you seek to attract to your property is the first step. Exposing the property to the ideal prospects is often easier said than done, especially when trying to attract physicians to your property. Doctors have little time to focus on real estate related matters and are often single minded in practicing medicine. Marketing your properties in a forum that allows physicians to search on their terms and to remain anonymous is just what the doctor ordered!